Brand Guidelines

This comprehensive brand guide has been developed to help direct the visual standards of Woodrow Wilson High School. Providing a cohesive visual identity will assist Woodrow in standardizing our public image, communicating a consistent and unified message, and distinguishing the school from other high schools in Dallas. It will also help reinforce and remind the students and school community of Woodrow’s immediate and future goals.

Included in the guide is a wide variety of approved logos and word mark options with specific directions on how, when and where to utilize and represent the Woodrow brand to all audiences on and off campus. Below, you will also find the Woodrow Wilson High School logos available for download in the approved configurations ready for implementation in print or onscreen.

The success of these new standards relies upon the understanding, cooperation and support of the entire Woodrow community. As the school continues to evolve, the brand guide will be revised as needed. If you have any questions regarding the application of the Woodrow brand, please contact Ms. Quiroz at

Download Logos

Primary School Logo


Secondary School Logo (Wildcat Head Only)


Additional Graphic Elements (Academic Crest, The Retro Cat)

Academic Crest

The Retro Cat

Athletics Logos

Sports Team Logos

W Wildcats Logo

Wildcat Athletics - Woodrow Athletics Logos

wWw Logo


100 S. Glasgow Dallas, TX 75214
(972) 502-4400

This website is maintained by the Woodrow Wilson High School PTA and is not part of the Woodrow Wilson High School or the Dallas Independent School District. Neither Woodrow Wilson High School nor Dallas Independent School District is responsible for the content of this website or the content of links external to this website. 

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